Persona Formation
The foundation of successful marketing, is understanding your customer.

Deepen the relationship with your customers.
Knowing the people that you are marketing to is the initial part of the process. It allows you to really understand and dig deep into what your target customer wants, needs and ultimately values. This allows you to ensure that your marketing delivers them value and ultimately makes them take action.
With this bit nailed down the later stages fall in to place easier as it is much clearer how to communicate with your future customers in a way that works for them.
Most of our customers have multiple customer personas, this is absolutely fine and is just a reflection that your product or service can help multiple customer types. It could also be a reflection that different people and organisations value different parts of your offering meaning that to help them make a buying decision you want to communicate in a way that conveys value specifically to them.
Research and Validation
Why Customer Personas Matter
Understanding your audience is the key to creating impactful marketing strategies, designing products that resonate, and delivering exceptional customer experiences. Customer personas offer a structured approach to identifying and addressing the needs, preferences, and behaviors of your ideal customers.
What Are Customer Personas?
Customer personas are semi-fictional representations of your target audience based on market research and real data. They include details such as demographics, interests, pain points, motivations, and buying behaviors. By crafting detailed personas, businesses can tailor their messaging, products, and services to better engage their customers.
Or if its new business you’re after, adopt a lead generation campaign to grow your client base and nurture your potential leads, increasing the probability of a sale.
At LeadRetriever our experts will create help you understand and define your customer personas so that your marketing delivers real results.

Why LeadRetriever?
Whatever your industry or business size, we can curate the email marketing strategy for your end goal. Once we get started, we’ll see an increase in long term customer happiness and retention (which leads to customer referrals) as well as increasing brand loyalty, and nurturing leads.
To get to know your business objectives, we'll typically hold a discovery meeting at our offices in Bristol, so we can get to know the ins and outs of your goals for effective email campaign planning.
Personas by any other name
Did you know that marketing people use lots of different names that represent a persona, here are a few of our favourites:
- Persona (obviously)
- Customer Avatar
- Customer Characterisations
- Ideal Customer Profile (ICP)
- Buyer Profile
- User Archetype
- Target Audience Segment

Customer Journey Mapping Services by LeadRetriever
Improve customer experience, loyalty & conversions with journey optimization. Learn more!
What to expect from a chat with us.
At LeadRetriever, we only work with businesses we know we can help.
So, we'll spend some time with you to start with, just to find out if this is the right conversation to be having.
Then we'll arrange a more in-depth discussion, a deeper dive into your goals and ambitions, to work out how best to get you there. We use a proprietary method of working backwards from your goals, right up the funnel, to identify the tactics and techniques we'd need to use to accelerate your success.
Are you ready to reach out to your customers?