Customer Journey

Map the Journey. Fetch More Leads.

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Customer Journey Mapping – The First Step to Getting Noticed

At LeadRetriever, we believe that before you chase leads, you’ve gotta sniff out where they’ve been, where they are, and where they’re going. That’s where Customer Journey Mapping comes in—a foundational step in the Recognise stage of our ROMCOMS process.

This is your behind-the-scenes blueprint. Your roadmap. Your GPS with a nose for opportunity. Because when you understand your customer’s journey, you can show up at just the right time with just the right message—and have them thinking, “Wow, it’s like they get me.”

What Is Customer Journey Mapping?

It’s not just a fancy diagram. It’s a strategy-packed process that helps you:

Understanding

Recognise your dream customer’s pain points, desires, and behaviors

Touchpoints

Identify every touchpoint (from first sniff to final sale)

Alignment

Align your messaging, lead magnets, and landing pages for maximum impact

Discovery

Uncover hidden gaps in your marketing where leads slip through the cracks

Bottom line: You can’t fetch leads if you don’t understand the path they take before they bark up your tree.

How We Do It (Without Chasing Our Tails)

🧠 1. Persona Formation

Every journey starts with a who. We help you define your ideal customer (aka your “pawfect persona”)—from demographics to decision-making behavior. No fluff. Just insight-driven profiles you can actually use.

➡️ Bonus: We’ll link this work directly into your future campaigns, ads, and social media voice.

🗺️ 2. Map the Journey

We dig deep into your customer’s stages—awareness, consideration, decision—and plot how they interact with your brand at each one. What are they searching? What objections do they have? What treats (aka value) can you offer to move them forward?

🐾 Think of it as behavioral breadcrumb trails—minus the guesswork.

📥 3. Strategic Content Touchpoints

Once the map is laid out, we create the tools that match the journey:

  • Landing Pages that convert curious clickers into warm leads
  • Lead Magnets that feel irresistible and hyper-relevant
  • Calls to Action tailored to every stage of the funnel


Because barking the same message to everyone is like throwing a tennis ball into the void. Targeted content = more fetch-worthy results.

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Why LeadRetriever?

Whatever your industry or business size, we can curate the email marketing strategy for your end goal. Once we get started, we’ll see an increase in long term customer happiness and retention (which leads to customer referrals) as well as increasing brand loyalty, and nurturing leads.

To get to know your business objectives, we'll typically hold a discovery meeting at our offices in Bristol, so we can get to know the ins and outs of your goals for effective email campaign planning.

💡 Why It Matters

Your customers aren’t lost—they’re on a path.

But if you’re not part of that path early on, you’ll be invisible when they’re ready to buy.

When you Recognise the full journey, you stop shouting into the void and start showing up with purpose, value, and clarity.

👉 Learn to love your business again by finally understanding what makes your leads tick (and click).

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Perfect For You If…

Clarity

You’re tired of guessing what your audience wants

Conversions...

Your lead magnets aren’t converting like they used to

Who are you

You feel like you’re attracting the wrong crowd

Funnels that work

You want smarter funnels, not just flashier ads

The First Stage in ROMCOMS

“Recognise” is step one in our proven ROMCOMS lead generation process—and Customer Journey Mapping is the leash that ties it all together. From persona to path to page, this is how we build strong, trust-filled relationships with your ideal customers.

📬 Ready to stop barking up the wrong tree?

Book a free discovery call and let’s turn your marketing maze into a clear path to more leads, more sales, and more tail wags.

What to expect from a chat with us.

At LeadRetriever, we only work with businesses we know we can help.

So, we'll spend some time with you to start with, just to find out if this is the right conversation to be having. 

Then we'll arrange a more in-depth discussion, a deeper dive into your goals and ambitions, to work out how best to get you there. We use a proprietary method of working backwards from your goals, right up the funnel, to identify the tactics and techniques we'd need to use to accelerate your success. 

Are you ready to reach out to your customers?